Folly is an award-winning indie publisher of provocative, bold and beautiful writing.
“Where all the cool kids are submitting their writing…one of the best literary journals of 2025.”
ChillSubs, USA
“Folly has gained a reputation for being serious about ideas but unserious about itself - delivering provocative, boundary pushing art.”
magCulture, UK
SHIPPING TO THE WORLD
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SHIPPING TO THE WORLD • •
2027 Folly Debut Author: Frances Jones
A daughters memoir about growing up in the home of Sir Bob Jones
Frances Jones, the daughter of Sir Bob Jones, tells the story of a childhood lived in the orbit of an outsized father and the wives, girlfriends and mistresses who moved through his life— and hers. In this heartbreaking, searing, harrowing and darkly funny memoir, Jones tells the story of life as her father’s daughter — painting a picture of his great wit and charisma but also the rages, interruptions and cancellations he forced on others.
Launching 17 March 2027 at 5.30pm in Wellington central.
“Folly is a eyebrow-raising, whip-smart, rollercoaster of a read.”
FruitSlice, USA
Divorce Diet is an international anthology curated by divorcees for divorcees. Launching 5 December, and available by presale now.
If you are looking for a book that is heartwarming, funny and honest while holding balance to the heart break of divorce, this is for you. Chronicling the messy glory of divorce and rebirth, Divorce Diet is an international anthology of essays, stories, text messages and emails, curated to both amuse and to warn, by those less fortunate in love who have survived the breakdown of a relationship and the rebirth of themselves.
You will laugh, you will cry - but you won’t feel alone.
Divorce Diet launches as a Folly mini collectible in a limited edition print run.
Folly 004 arrives on the scene with our most international cast yet. From Mexican jungles to symphonies, cancel culture and dark rooms at festivals. Folly is a curated collectible read of prose, poetry and art created with entertainment in mind. Launching 31 October, preorders will be mailed out in advance.
Smut made the New Zealander Bestseller list for Fiction in September 2026, after already selling out two weeks before launch day. We have one box left of this Collectors edition reprint available in our HQ.
When a high-street chain pulled Folly Issue 003 from forty-seven stores over the frankness of female desire and a stray profanity, they gave us an idea.
If the gatekeepers think women's desire is offensive, fine. We'll give it its own imprint.
Smut is the first title from Folly — a collection of erotica that takes the part of human experience publishing is most squeamish about and puts it on good paper. Desire as it's actually lived: raw, filthy, funny, tender, and frequently un-PC. Real stories, from real people, made beautifully.
Smut is an erotic book detailing desire, power and tenderness, from the sacred to the profane — written by people from around the world. Curated alongside international black and white photography, Smut provides a classy, fun and cheeky look into modern courtship, fetish and bedroom antics.
Limited collectors edition in print.
Illustrated by art by local and international photographers.
With thanks to Rudiger Beckmann for the cover image.
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Folly is doing things differently. We are creating art - and art is meant to provoke a reaction. If you like what we are doing, consider becoming a Friend of Folly. You will receive early copies of our books, early access to parties and credit as a patron of the arts.