Folly is an award-winning indie publisher of provocative, bold and beautiful writing.
“Where all the cool kids are submitting their writing…one of the best literary journals of 2025.”
ChillSubs, USA
“A refreshing dose of Literary Rebellion.”
After Dinner Conversations, USA
Become a Friend of Folly
Folly is doing things differently. We are creating art - and art is meant to provoke a reaction. If you like what we are doing, consider becoming a Friend of Folly. We will send you stuff, and you can come to our parties. Best of all, you get to be part of a literary rebellion.
The banned one. The one that sold out within weeks. Now back in print.
Our mainstream retailer called it ‘offensive.’ We call it literature.
After a debut at the Frankfurt Book fair, Issue 003 lands on the literary scene with a cast of local and international writers writing the risqué, intelligent and beautiful content Folly is known for.
Issue 003 features Kirsha Kaechele on ego destruction via ayahuasca and online trolling, Max Rashbrooke at Fieldays, Danyl McLauchlan on AI and creativity, Australian writer Katy Knighton on the act all teenagers do that parents refuse to discuss, and the Reserve Bank's chief economist explaining why the New Zealand economy is fucked. Plus Nikki Gemmell's essay on the word cunt, which one national retailer found more offensive than its own wall of sadomasochistic billionaire romance, and a quantity of poetry containing the f-word that apparently constituted a threat to family values.
Designed to be read, kept, gifted and displayed, Folly is a luxury literary product centered on fun and entertainment.
Order now before someone else bans it.
This first wacky issue is rarely in stock.
Now on its fourth reprinting, our inaugural Issue 001 is an eclectic curation of lighter literary works, made up of fiction, poetry and creative nonfiction and commentary - designed for people who don't read literary journals. ‘Some of the best short stories I have read all year’ - said New Zealand’s most critical critic. Featuring writers from around the world, this sexy, saucy first issue is guaranteed to please anyone with short attention spans, phone addictions and even the grouchiest of aunts and uncles.
Features writing and artworks by and about:
Non Fiction: Edward Supranowicz, Danyl McLaughlan, Emily Broadmore, Harry Ricketts, Ans Westra, Snakes, James Newhouse, Dame Margaret Clark, David Alsop, Becs tetley, David Cormack, Madeleine Lamphier
Fiction: George Titheridge, Fritha waters, Catherine Hart, Rose Cook, Joy Holley, Anjula Prakash, Hannah Holden, James Callan, R. Butler
Poetry: Robin Gow, Megan Mary Moore, Rowan Taigel, Will Neuenfeldt, Harriet Salmon, Maya Jacyszyn, Mariam Ahmed, Uijina Lee
Artwork: Alice Alva, Andrea du Chatenier, Ann Shelton, Ans Westra, Gavin Chai, Hannah Ireland, Harry Culy, Hiria Anderson-Mita, Laura Williams, Sam Mitchell, Sam Ducker-Jones
All journal orders can be fulfilled by courier or picked up at the Folly Launch or at a later date at the Wellington Writer’s Studio.
The sell out Issue 002 of Folly is back with a third edition. This issue builds on the sexy, strange and humorous tone set by the first issue of this literary journal. This is high art, mixed with high drama. It’s a coffee table book, holiday reading material, and a cross between a Victorian gossip rag and legit literature.
And it’s been so popular we’ve done a reprint, in a short limited run. Issue 002 contains a variety of short stories, short fiction and short poems designed for people with short attention spans who don’t mind the occasional swear word.
Issue 002 opens with Greymouth artists Sam Ducker-Jones on the cover and inside flaps with original art by Kerrie Hughes. Interviews with Aaron Hape, Dame Gaylene Preston.
Stories and poems by Allan Ramsay, Bernard Steeds, Michelle Taylor, Lila Pitcher, Rowan Taigel, Emma Gilkison and Laura Borrowdale, among others.
Artworks by Kerrie Hughes, Natasha Wright, Loren Marks, Emily Hartley Skudder, Damien Kurth, Claudia Kogachi, Russ Flat, Charlotte Robertson, Brittany Walker-Smith, Debbie Harris, Lucas Grogan.
“Folly is a eyebrow-raising, whip-smart, rollercoaster of a read.”
FruitSlice, USA