Our Team

  • Emily Makere Broadmore

    Founder, Editor-in-Chief

    editor@follyjournal.com

    Emily sets the direction and manages the operations of Folly. Her vision is for each issue to encapsulate the mood of the year in which it is printed.

    Emily runs a strategic communications consultancy in Wellington and founded the Wellington Writers Studio in 2023, which is home for Folly Journal. Her stories are published in American journals such as Pinch Literary and have been shortlisted for the Commonwealth Prize and the Bridport Prize.

  • Head of Folly Alchemy

    Deanne Rutherford

    Head of Folly Marketing and Event Alchemy

    deanne@follyjournal.com

    Deanne has a rich background in performing arts, event management, procurement, logistics, and sales. As the Head of Folly Alchemy, Deanne weaves her philanthropic magic into every project, crafting innovative marketing strategies and unforgettable experiences that make a real impact in the arts and events sector.

  • Emily Goldthorpe

    Managing Editor

    emilyg@follyjournal.com

    Emily has managed the production of Folly Journal for two years as a contract editor, keeping the team to schedule and leading the editing round for all short listed and selected submissions. She has previously worked at an award-winning independent publishing house in New Zealand.

  • Ari Prakash

    Assistant Editor

    editorial@follyjournal.com

    Ari Prakash has been on the Folly team since the beginning, running the reading team and short listing the poetry submissions. Her writing has seen her win Best Humour/Satire Writer, 3rd place: Best Creative Writing/Poetry and 1st place tie: Best Headline at the 2021 Aotearoa Student Press Awards.

  • Dana Turner

    Art Direction

    art@follyjournal.com

    Dana manages each year's art selection, working alongside leading New Zealand and international art galleries to find collectable artists whose work aligns with Folly. She values her relationships with Folly artists, and encourages anyone represented by a New Zealand gallery to reach out to her ahead of the next issue.

  • Tiana Jones

    Original co-founder

    Tiana's experience as a strategic marketing and brand strategist for premium luxury brands including Tiffany & Co, Hastens and Atlantis the Palm Dubai helped shape Folly’s brand identity. Tiana was instrumental in our early brand development, helping shape our creative direction and marketing as we launched into the literary scene in 2023.

Want to cause some trouble, professionally?

Folly is seeking accomplices for 2025:

  • READERS: Help us discover the stories that make people miss their bus stops. Previous reading experience optional, ability to spot good trouble (especially when it requires some polishing to get there) is essential. Support our small core team over our busy submission period from 1 Feb - 1 June 2025.

  • DIGITAL MARKETING INTERN: Turn literary mischief into social media gold. Must be fluent in both Instagram, Canva and irony.

  • PUBLISHING INTERN: Learn how a literary revolution happens from the inside. Warning, involves coming up with questionable event concepts and networking.

Benefits: Front row seats to literary scandal making, real publishing experience (with unusual stories, be part of New Zealand’s fastest selling literary journal. Fill in the form below to apply.